The pieces feature interactive elements, like foil prints, 3D applications and reversible sequins. Maybe a kid wants their sweatshirt to reflect how they’re feeling, and partway through the day they decide they’re feeling a different way – it’s cool that their clothing can be a tool to reflect that,” says Sebastien Roux, Toca Boca’s Art Director.ĭesigned by the H&M kids in-house team, the collection includes jersey tops, sweatshirts, dresses and tracksuits made with 100 percent sustainably-sourced cotton. “The essence of Toca Life is rooted in everyday life, so we made sure to represent every part of children’s day-to-day in the H&M collaboration. Within the Toca Life world kids can express themselves and that’s exactly what they are able to do with this new clothing collab. This new line isn’t just inspired by the look of the games, but also the meaning behind them. It’s hard not to fall in love with the characters and designs of Toca Life’s collection of open-ended games. Kids should be able to wear what makes them happy, end of story.The colorful, creative world of Toca Boca is springing to life a brand new H&M kids collection featuring clothes and accessories your imaginative tykes will love. Some girls like bugs and some boys (like my son) love the color pink.
Kids should be able to choose what speaks to them rather than being limited to what gender-specific clothing is carried in their section of stores. They began carrying a line of gender neutral children’s bedding by Pillowfort earlier this year.Ĭolors, as well as imagery like firetrucks, tool belts, glitter and guitars belong to everyone, regardless of their gender. This isn’t the first time the store began selling items for children that don’t categorize themselves into strictly “girl” or “boy” designs. And boys’ options are usually limited to the standard blue, brown, and green. Parents have long found limited options when our girls like pink and purple – and also dinosaurs and pirates. In addition to their gender neutral apps (there are now 38), they decided to include pieces in their collection with neutrality in mind.
Toca Boca believes in values like diversity and inclusivity, and this line is no exception.
0 kommentar(er)
